ACTIIV DIGITAL REVAMP
ACTIIV’s DTC website and Amazon visuals were outdated and ineffective. The product listings and pages need a complete rework with updated branding and eye-catching, informative graphics. Our goal was to increase visual consistency and humanize the brand’s results-driven reputation with warmth, trust, and approachability.
Art + Creative Direction
Team and Production Management
-
![A woman with natural curly hair and makeup, holding a pink bottle labeled Active, close to her face. The bottle features the word Recover and a list of ingredients or benefits. The woman has her eyes closed and appears to be smelling or enjoying the product.]()
New Look
Defined a cohesive, elevated visual identity by modernizing creative assets and blending product-focused imagery with lifestyle model photography to highlight ACTIIV’s playful, science-driven brand aesthetic.
-
![A bottle of ACT/IV Thickening Hair Serum for Textured Hair, oil-based, with four icons indicating it is color safe, cruelty-free, gluten-free, and vegan, placed against a beige background.]()
Visual Call Outs
Developed visually compelling, information-driven infographics that clearly communicate brand values while educating consumers on key product benefits.
-
![A three-step guide on how to use ACTIIV Recover Conditioner. Step 1 shows a person shampooing their hair with lather and foam. Step 2 shows a hand dispensing conditioner onto hair and scalp. Step 3 shows a person rinsing their hair with water. Each step has accompanying instructions for shampooing, applying conditioner, and rinsing for soft, manageable hair.]()
Unified Design
Established a cohesive visual system and standardized asset suite across all product categories, PDPs, landing pages, and the homepage to ensure brand consistency at every touchpoint.
-
![A graphic with three key ingredients for hair care: Red Clover, Alpine Willow, and Brahmi. Each ingredient is shown with a picture of the plant and a description of its benefits for hair health.]()
Customer Education
Visually driven educational content that clearly communicates product benefits, empowering customers to make informed purchase decisions and helping reduce returns.
-
![]()
3D Renderings
All styled imagery was produced using advanced 3D rendering technology by Omi, enabling the team to scale asset production by 10x while maintaining visual consistency and efficiency.
