PROJECTS

Collection of Zenagen hair care products including men's shampoo, women's shampoo, conditioner, hair serum, and fixation paste, arranged on a light background with cosmetic elements.

ZENAGEN DIGITAL UPDATE

The redesign and tiered rollout of the branded pages for Zenagen. Including a full overhaul of all PDP, collection, homepage assets, and digital ads for a new look and increased optimization.

MORE
Arranged bottles of hair care products, including thickening shampoo, conditioner, and treatment, in pastel colors on a white surface.

ACTIIV DIGITAL UPDATE

A DTC + Amazon build-out and update for the plant-based haircare brand ACTIIV, including updated infographics, informative B+ assets, and PDP redesign for all SKUs.

MORE
Close-up of a person's face with closed eye, showing detailed skin texture, eyelashes, and lips in black and white.

NEW PRODUCT CRÈME DE LA ZEN

The launch of brand Zenagen’s newest 2025 release — Crème de la Zen. The perfect, multi-purpose hydrating cream. Launched both DTC and B2B with thoughtfully planned visual assets.

MORE
A black container labeled 'alima PURE' next to a pink powdered makeup product and a white flower on a white background.

ALIMA PURE SPRING LAUNCH

New multi-product mini collection launch. From ideation to sell-out, this project included two seasonal products, visual and digital asset creation, as well as a successful multi-channel ad campaign.

MORE
Three boxes with the brand name 'ZENAGEN' and the tagline 'THE FUSION OF BEAUTY + SCIENCE' in black text on white packaging, featuring a minimalist black line design.

SUBSCRIPTION LAUNCH

Designed to create a luxe and informative subscription service for brand Zenagen’s 3-month supply of hero product. This project included both the physical box design and the digital marketing to back it.

MORE
A woman with curly brown hair resting her chin on her hand, looking directly at the camera. She has natural makeup, full lips, and a tattoo on her wrist that reads 'Confidence.'

ALIMA PURE SALE CAMPAIGN

Campaign ideation, digital asset creation, and implementation to support a two-week-long multi-SKU complexion sale for makeup brand Alima Pure.

MORE
A book titled 'the safe beauty project' by Katie Vellman, with a black and white cover design.

THE SAFE BEAUTY PROJECT

This project explored how user-centered digital design might empower beauty consumers to make more informed decisions about their products. 

MORE
A man is lifting a barbell with weights, while a woman is assisting or coaching him in a gym.

RAISE THE BAR WEBSITE UPDATE

Website design from the ground up for Physical Therapy provider, Raise the Bar, intended to optimize both the look and functionality of their digital presence.

MORE

CONNECT

Interested in working together or learning more about my projects? I can’t wait to get to know you.