Alima Pure, is a natural cosmetics brand from Portland, Oregon. Made with clean, non-toxic ingredients, their products are designed with sensitivity and inclusivity in mind. In Spring 2023, a limited-edition collection, Spring Florals, was launched both D2C + B2B.

Product Development, Creative + Art Direction, Marketing Strategy, Design

  • Close-up of pink azalea flowers with dark green and red leaves, along with crushed loose mineral eyeshadow in blush pink and light beige colors, on a white background.
  • A pink orchid flower, a smear of shimmery pink blush, and a black compact with the text 'alima PURE' on a white background.
  • Swatch of mauve-colored velvet-matte Zinnia blush next to a white flower and a black container labeled 'alima PURE' on a white background.
  • A white flower with green stem positioned above a smear of pinkish-mauve powder with shadows cast on a white background, advertising Zinnia makeup products.
A yellow flower with a black lid labeled 'alina PURE' placed over its center, against a plain white background.

Design + Marketing

With the omnichannel marketing campaign, a single production run of a two-SKU launch of Alima’s signature Loose Mineral Eyeshadow, sold out in just three months. The marketing included a newsletter, social promos, and a website revamp that consisted of in-house photography and design.

Cosmetic product, powder blush swatch, fresh purple and reddish flowers, and dark purple leafy plant on white background.

Performance

The newletters reached a large audience and performed exceptionally well, with open and purchase rates above the beauty industry average. The campaign was sent to both consumers and wholesale retailers across the US.

Social platforms with a following of over 45K were leveraged with organic and paid advertising. This was one of the highest performing campaigns of the year.

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