Product Launch

Cremé de la Zen Hydrating Cream
New product and category for brand Zenagen.
From packaging conception to release —
Branding, Design, Marketing, + Launch Communication.

Art + Creative Direction
Team and Production Management

  • Scenic landscape of mountains surrounding a lake with grassy hills in the foreground.

    New Brand Category

    Crème de la Zen was introduced as a new concept and an entirely new category for Zenagen, a brand known for its science-led hair and scalp care. Designed as a multi-purpose hydrating cream, Crème is positioned to serve both everyday consumers and professional hairstylists seeking versatile performance in a single product.

  • Modern wooden house with surrounding grass and a few trees, overlooking a lake with mountains in the background during sunset.

    Omnichannel Launch

    Crème was launched through an integrated omnichannel campaign built on cohesive messaging and thoughtfully designed visuals. Using a multi-media production strategy—combining photography, selective AI-supported graphics, and 3D modeling and rendering—the campaign achieved a high-end visual identity while remaining cost-efficient.

The visual identity of Crème de la Zen was crafted at the intersection of spa-like luxury and natural science, balancing serene, indulgent aesthetics with the credibility of science-driven formulation.

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