Creative + Art Direction

polished product experiences +
visual design through collaboration

Portfolio

i'm glad you are here

i'm glad you are here

PROJECTS

A collection of four colored shampoo bottles with minimalist designs, including brand names and product descriptions, arranged on a white surface.

DIGITAL UPDATES

Comprehensive brand overhaul for ACTIIV Haircare across DTC and Amazon platforms, including a full refresh of the product assortment PDPs, static and video advertising, and a redesigned homepage—introducing a cohesive new look and feel for both brands.

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Close-up black and white photo of a person's face showing closed eyes, nose, and lips with smooth skin.

THE SAFE BEAUTY PROJECT

Digital product and gallery display designed to create access for beauty enthusiasts to cosmetic ingredient information. As a health-conscious consumer, how does one learn to navigate the ‘dirty list’ of skincare ingredients?

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Pink powder eyeshadow, a white flower with a green stem, and a black container labeled 'alima PURE' on a white background.

SPRING LAUNCH

New multi-product mini collection launch. From ideation to sell-out, this project included two seasonal products, visual and digital asset creation, as well as a successful multi-channel advertising campaign.

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Hi my name
is Katie.

nice to meet you! As a creative and art director, I help companies create digital assets and product experiences that empower people to make healthier choices and thrive in their lives.

About
Futuristic pink glass house in desert with glowing pink spheres and desert plants at sunset.
A booklet titled 'the safe beauty project' by Katie Vellman, with a minimalist black and white cover design, standing upright on a white background.
A living room with a pastel pink sofa, gray pillows, and a round white coffee table. There is a plant with palm-like leaves next to a window on the left. A large framed poster with a pink and black landscape, palm tree, and text reading "CONNEER CONCE" is on the turquoise wall. Three black pendant lights hang from the ceiling. A white book and a small potted plant are on the coffee table.
Social

CONNECT

I’d love to get to know you!